A Better Way to Experience Starbucks
Starbucks Türkiye was never a hand it over and walk away kind of project. It was an ongoing client relationship. Requests kept coming in, and the work stayed in a tight feedback loop with Starbucks product managers and the developers so updates could move into the product quickly while keeping brand and quality consistent across web and app.
Cup Design Call
The landing page was designed for Starbucks Türkiye's annual cup design competition. It is a campaign experience where customers submit their own cup designs and take part in the brand's creative community.
Drink Recommendation
A drink recommendation flow was also designed inside the app. Through a few guided choices, it helps new and undecided customers land on a drink. The idea was to make ordering feel easier and support conversion when people feel stuck.
Outside of these pieces, involvement continued across the wider web and app design work with another designer, from early concepts and UI through to developer handoff.
On the team side, work stayed close to the developers who shipped the product. On the client side, priorities were shaped directly with Starbucks product managers. When a campaign related feature was going out, the marketing team joined that loop too, so brand, timing, and the experience stayed aligned through launch.
