Adapting lululemon for the Turkish Market
lululemon wanted to bring their US mobile app to Turkey. The challenge was keeping the global brand feel while making navigation and layout feel natural for local users. The US product was reviewed closely, then the experience was redesigned for the Turkish market.
Figma component library
Using the official lululemon brand guidelines, a full component library was built in Figma. That system became the foundation for redesigning the app in a way that stayed true to the original product.
Navigation and layout
Navigation and overall layout were redesigned so the app works better for users in Turkey. The structure and flows were adjusted around local habits while protecting the brand language people already recognize.
Design was owned solo, and handoff moved quickly. On the team side, work stayed close to the developers. As soon as a feature was ready, the conversation continued with engineering so delivery stayed smooth and fast. At the same time, the project's product manager handled customer needs and requests, keeping priorities clear without slowing the build down.
